Jicreg is to introduce a new handbook by the end of the year, and may include demographic information by age, sex and class.The book will be an update of Where, and will be priced at under £150. It will be a snapshot of the database with an alphabetical list of locations and coverage in that… Continue reading Jicreg Innovations
Qualities The ABC figures for the quality newspapers for December-May’92 show only the Financial Times increasing in circulation, up by just 0.8% year-on- year to 290,667.All the other qualities experienced falls in circulation, notably the Observer, down 6.2% to 542,405, and the Independent, down 6.5% to 374,172. The Sunday Times recorded a loss of just… Continue reading National Press Round-Up – May’92
The first Radio Joint Audience Research survey will be conducted by RSL in the 4th quarter of 1992, with the results being published in January 1993.RAJAR will use the self-completion diary method that is currently used for the JICRAR surveys. RSL is conducting a pilot survey to test the effect of having a diary completed… Continue reading RAJAR Survey Details
April’s revenue came in at £140m, according to agency estimates, a rise of 2.2% on April 1991.Estimates of contractror shares again varied widely, with very little points of agreement.The middle ground between estimates showed Central turned in a very good performance, up 1.05 percentage points to 15.17%.London was up 0.10 percentage points to 28.02%, with… Continue reading TV Round-Up – April
A system of self-regulation for cross- border advertising has been agreed in Brussels, and will come into effect from 1 June.The increase in satellite broadcasting and the growth in the number and circulation of international publicat- ions has focused attention on the need to provide consumers with a fast and flexible means of lodging complaints… Continue reading Pan-European Ad Code Agreed
The latest NRS readership figures to be released for national newspapers and magazines are the first to have been produced under the new structure of reporting.Each publication has been allocated a frequency of reporting and recommended minimum analysis base, depending on the size of its readership and its display advertising revenue. There are now three… Continue reading NRS Trends Oct’91-Mar’92 – Commentary
Qualities Circulation figures for the period November-April’92, show the Financial Times standing stable at 0.2%, year-on year to 290,404, while the other quality newspapers show a decrease.For example the Independent was the worst hit, falling 8.2% to 372,647, although the Independent On Sunday only recorded a fall of 1.6% to 379,589. Following the Independent both… Continue reading National Press Round-Up – April’92
Satellite television penetration will rise rapidly to 25% of all homes in the UK by the end of next year, to over 50% of homes in 1997 and to 65% by 2003, according to UK Television Forecasts to 2003, a new quarterly publication from Zenith Media.The satellite medium will gain increasing share of television audiences… Continue reading Zenith Television Forecasts
Fininvest has pulled out of the bidding for the Channel 5 licence after a “thorough review of all aspects of the Channel 5 opportunity.”Berlusconi’s withdrawal leaves only FiveTV and The Entertainment Channel in the race for the licence and rumours have circulated that the two consortia are considering joining forces.
