London sports paper Full Time (071 937 3535), which launched on 27 July, has folded due to lack of sales and a poor response from advertisers. A spokesperson from Full Time’s printers, Probrook, confirmed to MediaTel today that no paper was printed on Saturday and that the title has closed.
Geers Gross defied the pessimistic pundits who see only doom and gloom in the advertising industry by reporting an increase in pre-tax profits of 97%, from £161,000 to £317,000 for the first six months of the year. The increase in profits was attributed to a change in commercial strategy and tighter financial controls. The company… Continue reading Geers Gross Profits
French agency Boulet Dru Dupuy Petit is believed to be providing backing for a new full service London agency, which will be managed by former Saatchi managing director Paul Bainsfair (who left the agency last week) and ex-GGT creative director Dave Trott. BDDP has been looking for a UK agency to invest in since its… Continue reading BDDP To Back UK Agency
Four European newspapers are to launch a display advertising package next January. The European Quality Newspaper package will offer a reduction for advertisers who take space on each of the titles. The papers involved are the Independent (UK), Le Monde (France), Suddeutsche Zeitung (Germany) and Corriere della Sera (Italy).
AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced… Continue reading AGB Taps Report
The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
