Zenith has issued its 1990 Advertising Expenditure Forecasts, examining the industry through to 1993. The full report is available from Zenith Media Worldwide, 071 224 8500, at a cost of £130. Global advertising expenditure for the five major media is estimated to be $202bn in 1990 (up 6.8% from 1989, or 1.6% in real terms).… Continue reading Advertising Expenditure Forecasts-1990
A report called ‘The Personality of the British Newspaper Reader’ has been produced by Saville and Holdsworth, a firm of occupational psychologists, and the British Market Research Bureau. The survey, of over 2,500 people,found that Independent and Guardian readers have many similarities, one being that they both view their ideas as radical and innovative. While… Continue reading British Newspaper Readers Report
L’Edition Marketing (081-770 1100) is to launch a new title Wedding Belles on January 11. The A4 glossy magazine will be published monthly, on a regional basis to begin with but will eventually go national and appear bi-monthly. Wedding Belles will contain a mix of national and regional editorial and is aimed at young couples… Continue reading Wedding Belles Launch
Chiltern Radio looks set to buy Severn Sound and Three Counties Radio in a deal worth £1.3m. The takeover is subject to IBA and shareholder approval and would increase Chiltern’s hold on the West Country, where it already has a stake in FTP.
DMB&B and Yellowhammer’s media resource, Media Issues, is centralising most of its poster buying through Portland advertising.
Super Channel (071 418 9418) is planning the launch of three new thematic channels for sport, films and news. A film channel is imminent following the £30m purchase of MGM/UA programming . Super Channel is continuing talks with MGM for a 40% stake in the station.
The Court of Appeal yesterday granted TSW’s application to seek judicial review of the ITC’s decision, reversing a ruling in the High Court.This decision raises the likelihood of legal action by other losers.TVNI (bidder for the Northern Ireland franchise licence), TVNI, is expected today to seek judicial review of the ITC’s decision.
Paling Ellis KPR, the healthcare agency, has appointed its first media director – Sue Wrigley.
More money is to be put into Saatchi’s regional agency network with a plan approved by chief executive Robert Louis Dreyfus. The regional agencies will be called the Hall Harrison Cowley Group from January and the group managing director Nick Bacon claims the extra investment will be in staff.
Media director at BMP DDB Needham, Nigel Sharrocks, has been appointed executive media director of the Grey Group and deputy managing director of Grey Advertising from the new year. BMP have appointed Paul Taylor and Derek Morris as joint media directors in the wake of Sharrocks’departure; the former is TV buying director and the latter… Continue reading Sharrocks To Grey
