According to a survey conducted by Mercury owned telemarketing group, Adlink, things look fairly optimistic for the advertising industry in 1993.The survey involved marketing directors of large advertisers, who revealed that they are planning to increase their advertising spend in ’93, but the main benefits will be seen by the direct marketing sector.Direct mail is… Continue reading Good News For Direct Marketing
ITV net revenue for September showed a very sharp increase on last month, amounting to the highest figure so far for this year, at an estimated £144,541,666. Revenue rose by a huge 36.7% on the previous month, and by 5.6% on the same period last year. Despite the increase, current forecasts suggest that TV will… Continue reading TV Round-Up – September
Carlton Communications, along with LWT, Central and Reuters, have made a rescue bid for Independent Television News, following its recent round of financial difficulties.The bid – just £400,000 at £1 a share – would buy the consortium an 80% stake in the company, with promises to invest £30m if the deal is agreed. Although the… Continue reading Carlton & Co Make Bid For ITN
Included in the December/ January issue of Esquire will be a classical music supplement, part of a joint advertising package being offered by the magazine and Classic FM. Advertising in the supplement will cost £5000 for a colour page, but also includes an agreement with Classic to run twenty-one 30 second commercials on the station.Esquire:… Continue reading Esquire & Classic FM In Joint Deal
The September ’92 ABC figures for the national press revealed some encouraging signs for a number of the quality and mid-market titles. The populars, however, appear to be a long way from quashing their downward trend.Qualities The 6-monthly ABCs for April to September ’92 generated year-on-year increases for 4 of the quality papers. Sunday titles… Continue reading National Press Round-Up – September
The Guardian’s second broadsheet section was relaunched today as a tabloid, with features being given pride of place, having been extracted from the main paper.Further changes are to be carried out on the paper’s business pages, with plans for a new masthead and reorganisation of the general layout.Staff have been moved around to deal with… Continue reading Launch Of Guardian 2
Superchannel, amid rumours that NBC are to take a stake in the channel, have introduced a £4 million revamped programme schedule and on air identity.The new format is aimed at 25-40 year olds, rather than the current 17-40 target audience. Newly commissioned programmes include ‘Eco Record’, an environment magazine show; whilst the channel will also… Continue reading Superchannel Revamp
A revamped version of the Observer magazine was introduced yesterday, manifesting all the promised cosmetic elements – bigger and brighter, with perfect binding to give it an upmarket appearance.Editorial has a more international feel, with items spanning Italy, Poland, the US and Northern Ireland. Consumer, style and leisure features, previously to be found in the… Continue reading New Look Observer Mag
BSkyB refused to comment further to Mediatel this morning over reported plans to add extra channels to Astra, and to market them as a single subscription package.The package incorporates five units, including Sky One and Sky News, along with the Discovery Channel, Bravo and the Childrens Channel. If the deal goes head Sky One and… Continue reading UAP Channels To Be Included On Astra
If the take-over deal between TVS and US company International Family Entertainment gets the go ahead TVS directors will gain over £1.5m in compensation.The directors in question would include managing director Anthony Brook and chairman Rudolf Agnew who between them will clock up an estimated £850,000 if a settlement is reached. The compensation will cover… Continue reading TVS Directors To Receive Pay-Off
