MTV Europe has struck up a deal with Omegaland Racing to be title sponsor of a Formula 3000 racing team, due to take part in nine races throughout five different European countries. The contract will enable MTV to display its ‘racing’ logo in a prominent position on the two cars entered and on the team-wear.
The BBC and US television venture, ABC, have struck up a partnership which will enable them to create one of the largest international news gathering services in the world. The two companies plan to exchange news coverage and to share broadcasting facilities, while also making ABC news available to BBC World Service Television. The partnership… Continue reading BBC & ABC In Joint News Venture
… Peter Overy, previously research manager at J Walter Thompson, is joining BJM Research in April as an associate director, working principally with their advertising tracking department…… Belinda Beeftink is joining Telmar as client services director. She was previously in the research departments at DMB&B and Media & Airtime Sales……Leagas Shafron Davis Chick and Ayer… Continue reading Industry Snippets
Pre-tax profits for United Newspapers soared to £109.9m from £48.8m for the year to December 31 1992. Turnover rose to £831.5m and earnings per share also saw growth, increasing from 10.9p to 40.1p. Final dividends stand at 14p bringing the total to 21.5p.The publishing group recently acquired titles from Northern & Shell including Rock CD… Continue reading United Newspapers Profits Soar
OK magazine, the first direct rival to the hugely successful Hello, launches tomorrow with a print run of 750,000. The new magazine launches amid a strong promotional campaign, which included a sample copy free in last weekend’s Sunday Express.The future of the new magazine is already unstable following the sale of Northern & Shell’s magazines… Continue reading OK Magazine – First Issue Report
Bartle Bogle Hegarty and Leagas Delaney dominated the National Newspaper Advertising Awards last night. Along with Abbott Mead Vickers they carried away 14 of the 20 awards given out at Grosvenor House. These include: BBH: HAAGEN-DAZS Chairman’s award Best Campaign Best Food Advert. LEAGAS DELANEY: MOTHERCARE Best Fashion Best Retail Best Colour Ad ABBOTT MEAD:… Continue reading National Newspaper Ad Awards
Following the success of the Big Breakfast, Channel 4 is now hoping that changes to its daytime schedule will help capture some of the breakfast time audience. A revamp is being planned for 1994, with ideas for game shows and talk programmes on the agenda. C4 hopes to attract older viewers in the afternoons whilst… Continue reading Channel 4 To Change Daytime Schedule
Having extended its coverage into Scotland, Northern Ireland and the North of England at the end of last year, the Big Issue is now planning to increase frequency from fortnightly to weekly from June (Newsline 2/11). The magazine is currently claiming a circulation of 143,000.
LWT is in talks with the Independent Television Commission over rules which oblige the weekend channel to promote Channel Four’s Big Breakfast. Greg Dyke, chief executive of LWT is thought to have initiated the discussions which could result in a change of policy.
The News & Echo, headed by Sport chief David Sullivan, is expanding to the Central and Anglia regions in the summer, as predicted last year (Newsline 23/10). The Sunday title launched in September in competition with Westminster Press paper, Yorkshire on Sunday. Having already extended the paper to Granada and Tyne Tees, Sullivan is attempting… Continue reading News & Echo Expands Coverage
