The Radio Times is to introduce some editorial changes next week in an effort to consolidate its position at the top end of the TV listings market.Advertisement director , Ray Bridges, told MediaTel that the changes are backed up by the NRS Average Issue Readership figures , which show that the Radio Times has a… Continue reading Radio Times To Move More Upmarket
ITV’s advertising revenue is continuing to fall, with July’s £120,673,349 show- ing a 2.5% decline on last year, in line with expectations. The increased activity in motor advertising in the run up to the new J registration helped to boost revenue. Prospects for August and the remainder of the year are modest.Amongst the individual contractors,… Continue reading TV Round-Up – July
RESULTS FROM THE PARALLEL RUNFor most of the parallel run period, up to w/e July 14,the new panel indexed on the old was 101%. Then there was a slight rise for two weeks, but a very large rise to 113% for the final week, w/e August 4 . Some important new weighting rims were introduced… Continue reading BARB Bulletin – The Parallel Run
Interest in subscribing to the new cable and satellite TV services was expressed by nearly 50% of respondents in a new study by Continental Research.Of those questioned, 10% already subscribed to some of the services, and another 38% said that they were likely to subscribe at a price they could afford. This total of 48%… Continue reading TV Awareness Study
TV-am may become involved in a bid for the new Channel 5 licence should it lose its franchise in October.TV-am had originally announced that it would cease operations if it was un- successful in the franchise round; recent reports suggest that the company has been outbid by both of its rivals.
BARB has now issued the first Week’s Viewing In Summary bulletin covering the first week of the new contract (w/e 11/8).Although shares and top programmes have been issued, much of the usual data is missing. Daily and weekly reach figures have been suspended for the time being, and although they will be re-introduced in the… Continue reading BARB Data – Update
Once again the downward trend for the national newspapers continues with the majority of titles losing both circulation and advertising in July.Qaulity Dailies and Sundays All the qaulity dailies lost circullat- in the previous month . The largest falls were recorded by the Independent (-9.3%) and the Times (-8.4%).During July only the Daily Telegraph managed… Continue reading National Press Round-Up – July
The new BARB contract will provide fully weighted Astra data , but the initial results have thrown up some problems which mean a reporting delay.Following the first few days of analysis of the overnight quarter hour data from the new service for Astra, it is clear that on some occasions house- wife subgroup ratings can… Continue reading BARB Bulletin – Cable And Satellite
First National Radio has lost its licence to broadcast the first non-pop national radio service. The licence has been awarded to the next highest bidder, Classic FM.FNR has requested the Radio Authority to extend the period it was given to secure unconditional financial backing; the Radio Authority met today to consider this request, and has… Continue reading FNR Loses Licence
Press reports today suggest that Central Television has bid only £2000 per annum for its franchise, roughly £5 per day at projected 1993 prices.Whilst it was already widely acknow- ledged that Central had put in a bid of less than £1m, news spread yesterday of a £2,ooo cash pledge, with share prices rising correspondingly and… Continue reading Central Bids £2,000
