The Policy Studies Institute has today released Cultural Trends 10, which includes reports on cinema, film and home video.The survey recognises the major trends in the UK cinema industry, over the past ten years, as being the rise in cinema admissions and the growth of multiplex cinemas.The opening of new multiplexes, venues with 5 or… Continue reading Cultural Trends 10 – Cinema And Video
Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
Touche Ross has conducted its eighth annual survey of profitability amongst advertising agencies.Results show that the WPP Group has now beaten Saatchi into second place as the biggest long – term borrower in the advertising industry . The general picture of the sector is of companies suffering from under-capitalisation, lacking strong management and weighed down… Continue reading Advertising Industry Financial Report
ITV revenue for August showed a year- on-year increase for the first time since last October, coming in at £99,943,474, an increase of 0.1% on August 1990. August 1990 was, however, the steepest fall, year-on-year, during the whole of 1990, down 17.8%.Of the individual contractors,Yorkshire fell heavily, down 0.74% points to 8.18%, whilst HTV was… Continue reading TV Round-Up – August
Classic FM has managed to secure the £6m funding for the first national commercial radio station by today’s deadline , the Radio Authority has announced.Classic had until lunchtime today to secure unconditional financial support, after being awarded the licence by default following First National Radio’s failure to find funding.Classic’s backers are believed to include Time… Continue reading Classic Fm Secures Backing
August saw no major changes or surprises within the national press market. Instead only a continuation of the general downward trend, experienced by virtually all newspapers in recent months.Among the quality newspapers the Independent On Sunday once again stands out as the only title to be weathering the storm. Its ABC figure for August showed… Continue reading National Press Round-Up – August
The Audience Measurement Management Committee of BARB has agreed to release daily overnight quarter-hour data for Astra channels with immediate effect.It has also approved the inclusion of Astra data on all Database 1 (raw data) tapes.This data is being released to assist BARB, Astra subscribers, BARB’s Research Contractors and the advertis- ing industry to obtain… Continue reading BARB Release Of Astra Data
An upturn in adspend cannot be expected until the first quarter of 1992, at the earliest, predicts Barclay de Zoete Wedd in its latest Media Sector Review.“We believe that the level of upturn will be below that forecast by the Advertising Association, despite the fact that Q1 of 1991 was artificially lowered by the Gulf… Continue reading Advertising And Media In The 90’s
The new Channel 5 licence should be awarded on the basis of a sound financial business plan, with social aspirations for a truly local TV service taking a back seat, according to a new report from the Economic and Social Research Council.A series of local channels, largely insulated from each other, may stretch competition to… Continue reading Unviable Local C5
