The government has dropped the controversial “contiguity rule” which would have prevented dual ownership of adjacent TV franchise areas, and has re-defined as large all areas except TSW, Border, Grampian, Ulster, Channel and Tyne Tees. Licence holders can now own up to one large and one small franchise plus 20% of a third licence and… Continue reading Government Rethink On TV Licences
ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push
Hamfield Publications have appointed WCRS (071-242 2800) to handle the £4m launch of TV Plus.
Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.
Granada Television (071 734 8080) has issued a new rate card, effective from 1 January 1991. There are very few changes on the new rate card, with all rates remaining the same. Cancellation penalties have been increased and Annual Volume Discounts have been introduced: Volume Discount: Discount £4,500,000 2.5% £7,300,000 5.0% £10,000,000 7.5% £13,500,000 10.0%
Ulster Television (071 486 5211) has decided to drop AGB’s Television Consumer Audit in favour of a new up- graded system devised by Nielsen. Ulster is to inject £500,000 into the Nielsen Homescan panel, which it hopes will provide an accurate assessment of the use of consumer products in Ulster viewers’ homes.
Media Audits (071 734 4080) has developed a PC software package aimed at making TV planning easier. The CODA package looks at an allocation of spots broken down into time or channel segments. The system then trawls through the BARB panel to find individuals who match the target audiences’ characteristics. CODA then simulates individual’s viewing… Continue reading CODA TV Planning System
Rumours of heavy redundancies at Saatchi and Saatchi have been denied by the company. It was thought that cuts would come to appease the City in advance of this afternoon’s results announcement.
The Irish Times has announced a profit of £IR3.6m for its trading year 1989. The increase is mainly attributed to a large increase in property and appointment advertising.Hot Press, Ireland’s long established music publication with a circulation of 19,000, has appointed Newspaper Representations (071-831 8864) to handle UK advertising sales.Nni Advertising PrizeThe National Newspapers of… Continue reading Irish Times Profits
Young and Rubicam are looking to make around a dozen redundancies from their main agency. No more details are available at present. Meanwhile KHBB has made four people redundant in its creative department. A further 9 people have resigned from WCRS following the restructure that left 20 people redundant last week.
