Virgin Radio, which launches at the end of April with an adult rock music format, is offering advertisers packages based on guaranteed ratings levels.The station’s basic 30″ slot rates are predictably lower than those of Classic FM. A slot on Virgin during the breakfast period will cost £650, compared to £800 on Classic.Virgin Radio RatecardSpot… Continue reading Virgin Radio Ratecard
Virgin Radio, which launches at the end of April with an adult rock music format, is offering advertisers packages based on guaranteed ratings levels.The station’s basic 30″ slot rates are predictably lower than those of Classic FM. A slot on Virgin during the breakfast period will cost £650, compared to £800 on Classic.Virgin Radio RatecardSpot… Continue reading Virgin Radio Ratecard
Editor of The Sun, Kelvin MacKenzie defended the Press Complaints Commission yesterday, in a hearing with the national heritage committee when he said that he believed it was working ‘reasonably well’ and could see no reason to replace it with an alternative.In his 90-minute appearance with the committee, MacKenzie said he believed MPs are ‘hostile… Continue reading MacKenzie Defends Tabloid Truths
The Advertising Association (AA) is the latest to criticise the Government’s Smee report on the direct effect of tobacco advertising on numbers of smokers. The Association is accusing the Government of ignoring extensive literature relating to factors which cause people to start and to continue to smoke.It also states that the basic question of how… Continue reading Ad Association On Smee Report
According to estimates for December,ITV net revenue has come in at £144,000,000. The figure represents a substantial fall on the previous month, -14.0%, and a lesser drop on the same period last year of -2.2%. Revenue for 1992 is estimated at £1,648,366,666, an increase of 3.8% on 1991.London combined experienced the highest increase in its… Continue reading TV Round-Up – December
Caroline Richards has been dismissed from her post as editor of Best, after sales have continued to drop. Sue James has been appointed her successor.
CIA has acquired Blufin, parent of Italy’s largest media independent. The deal involves a share swap in which Blufin shareholders receive a 10% stake in CIA.The move marks the first step in CIA’s plans to acquire equity interests in European media operations.
Following the acquisition of ITV audience-puller, Beverly Hills 90210, BSkyB has now bought the rights to LA Law, to go out on Wednesday nights at 9pm.
Caroline Richards has been dismissed from her post as editor of Best, after sales have continued to drop. Sue James has been appointed her successor.
A new television campaign for UK Gold will attempt to draw in dish subscribers who are not making use of the service, with help at hand for those who are having trouble tracking down the channel. UK Gold hopes that the campaign will help to increase its share to 1.5% of commercial viewing.
