Virgin Radio, which launches at the end of April with an adult rock music format, is offering advertisers packages based on guaranteed ratings levels.The station’s basic 30″ slot rates are predictably lower than those of Classic FM. A slot on Virgin during the breakfast period will cost £650, compared to £800 on Classic.Virgin Radio RatecardSpot… Continue reading Virgin Radio Ratecard
Despite the results of a poll carried out by Teletext in which 68% of viewers wanted to see TV-am brought back, and only 2% stated GMTV as being their favourite breakfast programme, GMTV’s first full week viewing figures are encouraging.The peak quarter hour average audience Monday-Friday increased by 700,000 to 3m (w/e 10/1/93) from 2.3m… Continue reading GMTV – First Week’s Viewing Figures
A date has been announced for the closure of the Lifestyle channel, owned by ETN, the company responsible for the recent merger with Screensport (Newsline 14/1). At 3.00am on 25 January the channel, along with The Lifestyle Satellite Jukebox will come off air, giving its transponder (Astra Transponder No. 5) to the German service, Vox.Chief… Continue reading Lifestyle Expires On January 25
A date has been announced for the closure of the Lifestyle channel, owned by ETN, the company responsible for the recent merger with Screensport (Newsline 14/1). At 3.00am on 25 January the channel, along with The Lifestyle Satellite Jukebox will come off air, giving its transponder (Astra Transponder No. 5) to the German service, Vox.Chief… Continue reading Lifestyle Expires On January 25
Publishing director of Good Housekeeping, Joan Barrell is to retire in June and will be replaced by Liz Kershaw, Publisher of Harpers & Queen.Barrell will remain with the company in the role of Magazine Development Consultant. Esquire Publisher Jamie Bill replaces Kershaw at Harpers and Queen, and John Wisbey, currently the title’s Ad Director, is… Continue reading Shake-Up At National Magazines
Caroline Richards has been dismissed from her post as editor of Best, after sales have continued to drop. Sue James has been appointed her successor.
CIA has acquired Blufin, parent of Italy’s largest media independent. The deal involves a share swap in which Blufin shareholders receive a 10% stake in CIA.The move marks the first step in CIA’s plans to acquire equity interests in European media operations.
Following the acquisition of ITV audience-puller, Beverly Hills 90210, BSkyB has now bought the rights to LA Law, to go out on Wednesday nights at 9pm.
Caroline Richards has been dismissed from her post as editor of Best, after sales have continued to drop. Sue James has been appointed her successor.
A new television campaign for UK Gold will attempt to draw in dish subscribers who are not making use of the service, with help at hand for those who are having trouble tracking down the channel. UK Gold hopes that the campaign will help to increase its share to 1.5% of commercial viewing.
