In a paper due to be presented on Friday at the British Association Science Festival, Dr Barrie Gunter, Head of Research at the ITC, examines the role of television and the learning process which revolves around it.The study concentrates largely on childrens’ interpretations of TV, what age they learn to differentiate between fiction and reality,… Continue reading Gunter Shows How We Learn From Tv
The BBC and BskyB have joined forces yet again, this time for the purpose of cross promotion.Magazines are the medium being used on this occasion, with the Radio Times to add fourteen pages of satellite coverage to its content from 1st September. In return BSkyB is to promote the RT in its newly launched magazine,… Continue reading Radio Times Promotes BSkyB
In a survey issued today by MJP Carat International entitled “International Media in Perspective”,results show that British businessmen spend more time watching television than executives in any other European country.German businessmen proved to be the greatest radio devotees and also rated highly in the magazine stakes, spending longer than any of their counterparts reading magazines… Continue reading What Do British Businessmen Read?
ITV net revenue for July was estimated to be £132,370,000 million, a drop on last month’s peak of £141,000,000, but an increase of 9.7% on the same period last year.Amongst the contractors, those displaying the highest increases on last year were Central and Thames, rising 0.99% and 0.45% points to 15.36% and 16.45% respectively. Thames… Continue reading TV Round-Up – July
Zenith have announced the publication of ‘UK Television Forecasts to 2003’ projecting revenue and audience trends for the UK TV market over the next ten years.Total real advertising expenditure is forecast to rise by 1% this year and 2.7% in 1993. Television advertising revenue will grow, in real terms, by 2% in 1992, whilst GDP… Continue reading Zenith Uk Television Forecasts
At a press conference this morning Classic FM’s sales director, Nigel Reeve, revealed that the UK’s first national commercial radio station has £1.3m of advertising and sponsorship is already booked, predominantly for its first 3-months on air.This figure is a third of the total annual revenue projected by sales houses for the station. Classic, which… Continue reading Classic FM Reveals First Advertisers
The latest title to appear from the BBC Enterprises’ stable, BBC Music Magazine, launches today with a print run of 180,000.The first issue of the magazine, which is billed as ‘the complete monthly guide to classical music’, has been timed to coincide with the current proms season. The launch also comes just 2 weeks before… Continue reading BBC Music Magazine – First Issue Report
The Radio Advertising Bureau, set up to increase radio’s share of advertising revenue, is to begin offering its services to agencies from September.RAB’s strategic planner Justin Samson, commenting on the Bureau’s main aim, told MediaTel “Our mission is to increase the climate of familiarity and favourability for radio as an advertising opportunity.” RAB hopes that… Continue reading RAB Operations To Begin In September
The BBC is to use Eastenders to promote BBC Radio 2, as part of a campaign to attract younger listeners.A poster with the slogan “It’s all for you on Radio 2” will be positioned in Albert Square for 16 episodes during October and November. The same poster will go up on poster sites nationally from… Continue reading BBC To Promote Radio 2 On Soap
Classic FM has announced further programming details prior to its launch on September 7.Paul Gambaccini is to present the Saturday Chart Show from 9am to noon. Gambaccini has worked on a wide variety of BBC radio and television shows.Paul Callan is to host a programme on Sundays which will feature people in the news selecting… Continue reading Classic FM Programming Details
