Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
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According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.
ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.
Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.
The former CEO of Bauer Media UK, Paul Keenan, has been elevated to a group-wide position as president of audio, while Rob Munro-Hall, former group MD, has been appointed CEO of the publishing business in the UK.
The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.
With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.
As it looks to “reinvent” the agency model, management consultancy Accenture has today announced the acquisition of Droga5, the creative shop.
Dentsu Aegis Network has warned that falling consumer trust in digital services could have “significant implications” for brands, as 60% of UK consumers no longer trust businesses to protect their privacy.
STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.