New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
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Google may be in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK – industry experts weigh in.
Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.
The7stars’ findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology – a figure that increased to 71% within the younger age group of 18-24 year olds.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
The Royal National Lifeboat Institution (RNLI) has appointed Wavemaker to handle all of its media planning and buying in the UK and Ireland.
Entrepreneur, best-selling author and influencer Ella Mills is the latest headline speaker to confirm for MAD//Fest London this November.
It’s the question everyone in adland is asking.