According to the results of a two year audit by the Association of Online Publishers, ad blocking levels are beginning to gradually decline; however estimated ‘lost’ revenue as a result of blocked ads continues to grow.
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Derriston Capital director Rodger Sargent details how the deal to create S4 Capital came about, how much power Sorrell will wield, and its ambitions going forward.
Vista said its support will enable IAS to drive innovation and solve pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets.
Creighton is due to make his exit at the end of July, after which he is “looking forward” to taking a career break.
Three years ago Facebook dominated the social media landscape among teenagers; now just 51% of 13-17 year olds are using the platform.
How will a brilliant businessman formulate a strategy that accounts for the interruption of businesses like Accenture and the Silicon Valley tech firms in adland?
SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.
Channel 4 has today announced which cities and regions remain in the running for its new National HQ and two Creative Hubs, as the broadcaster looks to increase its spend across the UK in order to boost regional economies.
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.