Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
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The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.
Declaring a ‘continued reboot’ of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
Publicis Media has appointed three regional commerce leads across EMEA, the Americas and APAC to strengthen its global commerce practice, newly launched this year.
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
According to Facebook’s director agencies EMEA, Ben Wood, interfering in the agency-client relationship is “the last thing we want.”
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.