Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
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In the second quarter of 2018, WPP’s like-for-like net sales rose 0.7% – its first quarter of underlying revenue growth since Q1 2017.
Forbes joins from her position as managing director at mobile advertising analytics company Marchex.
WPP has today confirmed Mark Read as its new CEO – here, industry experts share their views.
Video advertising and monetisation platform SpotX has promoted Edward Wale to managing director, Spain and UK, following the creation of a new European management team.
Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
According to new research, the addition of voice control to hybrid car radios (DAB/FM/internet) may prove a wise step, as drivers glance away from the road more than six times less than when using a touchscreen radio.
ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.