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The winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, coinciding with mental health awareness ‘Time To Talk’ day.
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
Nicola Young joins from Estee Lauder where she served as director of media.
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.
Viewers will now see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, but not all viewers are happy.
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.