Douglas McCabe, Enders Analysis’ CEO and director of publishing and tech, says the industry has been sucked into a vicious circle as the obsession with short-term metrics and quick wins continues to grow.
Showing 6061-54,411 of 54,411
More Industry News articles
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
Lloyd will work closely with Maxus clients and teams to ‘operationalise’ the agency’s programmatic delivery.
BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
According to new research, 34% of UK adults would rather lose a finger than their connection to the Internet, while the same number said they would rather live without heating.
Daglish suggested that the use of automated data when planning where advertising should be bought and placed, and removing human interpretation of data, is damaging the long-term value of brands.
Industry gathered together this week to celebrate the very best of new advertising, tech and commercial opportunities in the connected market at the fourth annual Connies – with RadiumOne winning the Grand Prix.
King, who was previously the performance marketing agency’s managing director, will be responsible for the strategic development and growth of the brand in the UK.
Crozier will officially depart the broadcaster on 30 June.
Between them, the so-called duopoly captured 64% of all the growth in global adspend between 2012 and 2016.