Data from the Advertising Association shows that investment in the run-up to the festive period has been on a steady upward trajectory for the last seven years.
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The feature enables fast, free and secure transactions for people living in the same country.
The US publisher is also reducing the publication frequency of a number of other titles.
Pattison will oversee WPP’s 50 global client teams and help to deliver on the group’s core strategic priority of ‘horizontality’.
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The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
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Katz will succeed Ralph Lee who has been interim chief creative officer since the departure of Jay Hunt in September.
Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.
Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.