Following revelations that their ads have been appearing alongside extremist videos, the Cabinet Office, the Guardian, L’Oreal, TfL and the FCA have suspended their advertising campaigns from YouTube.
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Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms.
While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by more than 13%.
Amid a sea of declines, The Times is continuing to do something right, with both its daily and Sunday editions managing to increase their circulations over the year, according to the latest ABC results for February.
Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.
Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.
Under Abraham’s seven-year leadership, Channel 4 revenue has soared from £830 million to more than £1 billion.
Chandler’s appointment is part of a wider restructure of the organisation, which will see Tim Elkington become chief digital officer and Alex Kozloff chief operating officer.