In a statement issued on Friday (6 April) GroupM said Gotlieb would be transitioning to a senior advisory role with WPP and will remain active in the industry.
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The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.
The Wall Street Journal, citing unnamed sources, said that WPP’s board was examining whether Sir Martin misused company assets.
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Andrew Mortimer, Sky’s director of media, has this week moved from the marketing group to the newly-created role of director of client strategy for Sky Media.
Of the $63.4bn spent globally on programmatic advertising last year, only $17.8bn is estimated to have made it to the ‘working media’ level.
News UK, publisher of The Times and The Sun, has promoted Dominic Carter to group chief commercial officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations.
In this week’s podcast, host John Reynolds interviews Google executives Nishma Robb, marketing director, and Matt Bush, sales director.