The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
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UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
March saw big ratings for Broadchurch, Line of Duty, Red Nose Day and the conclusion of the Six Nations rugby championship.
Justine Roberts tells Ellen Hammett how she turned a humble forum for parenting into a multi-million pound phenomenon.
The study also reveals that 17% of pirated streaming platform users have already cancelled at least one paid-for TV service.
Following a surge in growth in February, the Independent was unable to continue the upward trend, while the Daily Express online grew 18.5%.
March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.
As Sky prepares for a takeover by 21st Century Fox, profit fell from £1.142 billion to £1.013 billion.
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.