General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
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Speaking at the Festival of Marketing on Thursday (5 October), Diageo’s global brand director, Anita Robinson, said it is time to take the drinks manufacturer’s role in shaping society “a step further”.
Profit after tax also increased from a £41.2 million loss in 2015 to a £55.8 million profit in 2016.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line ‘Photographie retouchée’, or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Following a series of declines in June and July, August continued the trend in the commercial broadcast market.
The move follows a series of recent global client wins including Spotify, Accenture and Coach.