More Industry News articles

Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.

Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.

A tough month across the board, with each total market sector posting year on year falls in circulation

Jon O’Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.

Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.

There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.

As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.

The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.

While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.

It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.