The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
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While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.
ISBA, the body representing UK advertisers, has drafted the first ever contract for advertisers to use when working with ‘social talent’.
Carat’s latest adspend forecast paints what looks like a positive picture for the post-Brexit UK market. But what do the experts think?
Harris has been appointed senior vice president of international business development.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.
Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.