Findings issued this week reveal there were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014.
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The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.
The inevitable Christmas slowdown saw most newspapers record minor declines or limited growth in December, with a few exceptions.
Hana Murgani has been appointed ahead of the launch later this year of the new published media audience metric.
Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.
Morley is set to drive IAS expansion in key European markets, while Niall Hogan, who held the position of UK managing director, will relocate to Singapore to head up APAC operations.
The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
Barclays’ Josko Grljevic begins the newly-created role in February.
