From gender-specified areas, to half-dressed women walking the floors, if this female reporter has taken one thing away from Dmexco 2016, it’s that the gender debate in adland is far from “fucking over”.
Showing 6381-54,384 of 54,384
More Industry News articles
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
A tough month across the board, with each total market sector posting year on year falls in circulation
Jon O’Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.
There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.