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An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.

Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.

In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.

Stephen Woodford will replace current CEO Tim Lefroy from 1 November 2016.

Should publishers always follow what algorithms tell them? ELLE’s editor-in-chief Lorraine Candy doesn’t think so – and said her creative team is much more likely to trust human intuition over data.

Newspapers may have built their success on the printed word, but there is a clear future embracing video.

Jane Wolfson, currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.

News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.

Trinity Mirror’s chief revenue officer has renewed calls for the creation of a “unified [sales] platform” to help the publishing sector square up to the “duopoly of Facebook and Google.”

News UK’s creative content director, Tiffanie Darke, discusses new advertising solutions for publishers and their advertising clients.