Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.
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The move will allow the publishers to distribute content via a curated feed in five countries.
Wasserman’s Joanne Quillan will take on the newly-created role immediately.
The Independent managed to increase its online audience by 34.5% period-on-period, while MailOnline’s hit 15.64 million.
The Observer, Sunday Times and Sunday Telegraph all managed to increase their circulations over the year – the only titles in the market to do so.
The move will bring together all major out-of-home media owners in the UK for the first time.
Primesight’s business director James Power has been promoted to the newly-created role of head of sales.
Users will be able to watch videos shared by friends, pages they follow, live videos from around the world and recommended videos based on their interests.
A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.
New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.