Of the 150 senior level executives from the commercial departments of UK media owners surveyed, 82% felt that if the BBC became privately funded it would place a “significant threat” on the media sector.
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Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
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The surprise deal, which will cost the BBC £750m by 2020, will be phased in from 2018/19 with the BBC taking on the full costs from 2020/21.
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ZenithOptimedia’s Richard Shotton looks at why brands should focus on prices that end in nine – otherwise known as ‘charm pricing’.