Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.
Showing 7331-54,384 of 54,384
More Industry News articles
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.
Following a four-month trial, Adblock Plus has defeated a group of publishers in Germany and been declared legal by the courts.
ITV continued to bring the ‘hilarity’ as its new Wednesday night comedy line-up returned for a second week.
Ocean Group has announced the acquisition of Manchester out-of-home company MediaCo Outdoor, as it looks to strengthen its national footprint.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.
RadiumOne has become the first programmatic business to join the Advertising Association’s Front Foot initiative – a network of business leaders tasked with promoting public confidence in advertising.
ZenithOptimedia’s Richard Shotton shares the results of a new survey which assesses the impact of different ad break lengths.
Last night saw BBC One signal the turn of former EastEnders Live line-fumbler Jo Joyner’s time to shine in Ordinary Lies (9pm), as the tale of everyday working folk with a habit for dispensing porkies came to an end.