Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.
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Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
This weekend’s TV offerings saw ITV’s freshly returned variety show Britain’s Got Talent (8pm) defeat the competition to win over the biggest audience for a second week running.
As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.
Spotify has announced that it will begin monetising the moods of its 60 million active users next month.
Thursday night saw BBC One and David Dimbleby assemble (most) of the country’s political leaders for 90 minutes of all-star spin, deflection and outright untruths that resulted in the BBC Election Debate 2015 (8pm).
Industry bods from Carat, ZenithOptimedia, AppNexus, Jaywing, Indicia and The Work Perk give their analysis of the latest IPA Bellwether results for Q1 2015.
Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.
Adam Hancox, formerly of Havas, has been appointed to the role of programmatic associate director.
