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Why are marketers obsessed with the latest fads at the expense of more established opportunities? Richard Shotton explores.

This past weekend brought a double deluge of each of TV’s top three reality shows as celebrities battled it out in their own unique ways to win over viewers’ hearts and minds in a battle for light entertainment dominance.

From 24 November, viewers will be able to use their Android mobile device or Chrome browser on their computer to cast Channel 4 content directly to their TV using the Chromecast dongle.

Thursday night saw the fourth episode of ITV’s insect genocide show I’m a Celebrity…Get Me Out of Here! swoop in at 9pm to steal away the day’s biggest audience.

ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.

The relaxation of Ofcom’s fair competition rules mean sky is now free to withdraw Sky Sports from BT TV customers – but the broadcaster says it is currently happy to share, despite experts warning footie fans to worry.

Mark Connolly joins from AudienceScience where he has been chief revenue officer for the last two years.

Yesterday saw ITV’s I’m a Celebrity…Get Me Out of Here! return to once again pull in the day’s biggest audience as Lady Colin Campbell’s irrational targeting system locked onto a bewildered Chris Eubank.

The new entertainment system will allow up to four simultaneous downloads of TV shows – whilst watching a fifth – and can “supercharge” the broadband for stronger signals around the home.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.