Addressing leading industry figures on Wednesday, incoming IPA President Tom Knox has said advertising should be a “force for good” with a more progressive ambition.
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YouTube has announced that it will begin premiering films before they’re available anywhere else.
A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.
Tuesday night saw BBC One début a brand new living documentary series in which some familiar faces were put through the historical ringer, all in the name of entertainment and education.
For marketers prepared to learn from the Middle Ages, the rewards could be plentiful, writes ZenithOptimedia’s Richard Shotton.
To mark the 70th anniversary of Victory in Europe day, The Mirror is digitally re-publishing the original newspapers from 1945.
The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.
Matt Hill, editor of Gizmodo UK, has been appointed deputy editor of UK entertainment brand Digital Spy.
For the second week in a row ITV’s new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.