ZenithOptimedia’s Richard Shotton explains why brands need to be aware of the primacy bias.
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As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, the battle for customers and the fight over pay-TV is redrawing the telecommunications map. Here is our ultimate quick reference guide.
A little over 1 million live viewers tuned in to see if things in Westoros can actually get worse after that scene last week.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
The Express’ Jane Putley will join as head of news, while ITV’s Donia Dacey is to become News UK’s head of solutions.
Join BBH, BUPA, Decipher, Sky Media, Gfk, YouView, VisualDNA, Kantar, RadiumOne, ANYDAYNOW and Manning Gottlieb OMD on 10 June.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
Nineteen years after the BBC blew away unsuspecting viewers minds with the transgressive yet landmark docusoap Airport, last night saw primetime TV cautiously return to Heathrow Airport in an attempt to milk some more drama.
After seven years, Wright says he is likely to look elsewhere in the media or not-for-profit spheres.
Last night saw commercial broadcaster ITV rule the prestigious prime time slot as the nation’s favourite therapeutic weeping session Long Lost Family (9pm) returned, sending Twitter users into an emotional meltdown in the process.