MEC’s head of strategy, Pete Buckley, has boiled Meeker’s lengthy conclusions down to four simple questions every marketer should now ask their agency.
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The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.
Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.
Last night saw both of the BBC’s terrestrial channels treat viewers to the return of two successful shows, with Key Mellor’s drama The Syndicate (9pm) providing the biggest prime time draw.
Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.
WPP’s programmatic platform Xaxis has announced the launch of a new mobile-first advertising business designed to combine scientific insight into how audiences perceive, relate and react to advertising.
May, who takes over from David Hellier who is leaving after just eight months in the role, has been head of communications for the Institute of Directors since August 2013.
ZenithOptimedia’s Richard Shotton argues that regionalisation is the clear winner for boosting brand noticeability and appeal.
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.