Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.
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Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster’s on-demand services within the next few weeks – and on Sky Go linear by the end of 2015.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.
Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
In a bid to offer up some relief to the never-ending onslaught of brooding and gritty police procedurals littering the nation’s TV screens, last night saw BBC One launch hilariously earnest thriller The Interceptor (9pm).
BT is to show all 351 matches from the UEFA Champions League and Europa League next season for free for customers who take BT TV.
Digital Radio UK’s Jane Ostler will join the agency as managing director of media and digital.
Between 2014 and 2019 the annual growth of Netflix subscribers in Europe will be double the global average and more than threefold that of the US, according to new research from IHS Technology.
