The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.
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Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.
The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.
TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
As usual, Monday night brought a bevy of soap action to keep the teatime masses entertained but dropped the ball when it came to the prime slot with broadcasters seemingly taking a breather after a heavy weekend.
With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.
It is understood the service, likely to be formally announced mid-week, will be called BT Mobile and will only be on offer to the company’s 7.6 million broadband subscribers at launch.
Saturday saw a severe case of rugby fever descend across the nation as BBC One celebrated the culmination of the Six Nations Rugby championship by delivering an entire afternoon of heated action.
Barbara Agus has been appointed global programmatic and yield director – ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.