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The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

The festival of lighter-than-hydrogen assortment of entertainment that makes up The Royal Variety Performance 2014 kicked off at 7:30pm on the commercial broadcaster and aimed to keep viewers gripped.

After years of consecutive growth, the number of television households is falling for the first time, according to new research from Ofcom.

The past weekend finally brought an end to one of ITV’s longest-running and highly successful reality shows while tantalisingly teasing the end of another – although both suffered at the hand of BBC One’s runaway dancing hit.

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.

Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.

The IPA has announced that Tom Knox, chairman of DLKW LOWE, will succeed Ian Priest as president of the IPA in March 2015.

Dennis Publishing has bought three titles from Immediate Media – CrossStitcher, Cross Stitch Collection and Your Family – that will see the publisher expand its portfolio into craft and history sectors.

Films purchased on a BT TV YouView or Vision+ set top box will also be available for customers to watch on smartphones, tablets or PCs at no extra cost.

Sky has agreed to sell a controlling stake in its online betting and gaming business, Sky Bet, to CVC Capital Partners in a deal worth £800 million.