As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
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Wednesday night on BBC One witnessed the second consecutive night featuring Alan Sugar’s besuited gorms, as they returned for another evening of failure, panic blaming and good old-fashioned grovelling in The Apprentice (9pm).
The latest local TV channel to launch today – Made in Cardiff – has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
The new Pinpoint platform enables advertisers to send “intelligently targeted” push messages to a network of opted-in smartphone users, aggregated across the group’s national and regional app titles.
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online through ad misplacement.
Monday night’s 9pm time slot offered up a night of back-to-back televisual sleuthing, with an ailing old favourite fighting for attention in a schedule littered with fresh twists on the police procedural.
As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.