New research from AOL, unveiled on Monday at MediaTel’s Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.
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While The X Factor’s earlier 8pm performance on Saturday certainly saw an improvement, the tears and forced drama was over shadowed by the BBC’s sequinned secret weapon.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
In an effort to increase marketplace transparency in the US, 4A’s, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.
Thursday night saw the welcome return of BBC Two’s critically acclaimed gangster drama Peaky Blinders (9pm) as Cillian Murphy’s gangland boss welcomed in the 1920s with the usual visual flourish.
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
Quantcast says the deal will allow it to leverage its knowledge of consumers’ online behaviour with Struq’s ability to personalise an ad based on perceived interests.
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.