Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
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AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
Find out which popular department store achieved an impressive standout of 90% in this week’s Mirror – 13% above the norm.
Cox, who took over after Steve Auckland quit to become the new chief executive of ESI Media earlier this year, has been a senior media executive, director and broadcaster for more than 30 years.
In the second of our special reports, Suzy Young, data and journals director, Warc, uses the latest ad spend data to determine the health of the magazine market.
The tenth series of BBC One’s long-running and lucrative competitive-cretin show The Apprentice (9pm) secured the 9pm slot last night, although last night’s backstabbing antics yielded the lowest audience yet.
Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.
MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?
After the publication of the latest UK adspend forecasts this week, Suzy Young, data and journals director, Warc, examines the health of regional newsbrands.