Based on compelling new evidence, the idea that digital advertising is going to suck the life out of traditional television is looking increasingly unlikely, finds Raymond Snoddy.
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After Monday night’s deluge of prime time crime and murder, Tuesday night saw the 9pm audience won over by a spot of BBC One-provided old fashioned goodwill.
Monday night brought the final episode of a closely scrutinised series of New Tricks (9pm) as the UCOS team really went for the middle-aged nostalgic market by pumping a vivacious 80s soundtrack throughout.
The publisher has created two new senior roles in a bid to strengthen its digital proposition.
Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens.
According to the company’s latest report, the service is now available in 1.9 million households and watched by more than four million viewers every week.
Following the announcement that the NPA is to serve notice on the NRS, the UK’s newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
Channel 4’s Friday evening schedule was dominated by an entire night of the usual awkward celebrity banter and a righteous call to arms as the broadcaster and a host of famous faces prepared to Stand Up To Cancer (7pm).
Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.
Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.