Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.
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Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The relationship between advertisers and vloggers has been called into question following a complaint from a BBC journalist that has seen the ASA ban a string of YouTube videos featuring Oreo biscuits.
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Twitter, Global Radio, Telegraph.co.uk and Microsoft were just some of the winners awarded at the IPA Media Owner Awards on 25 November
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Children are topping up traditional live TV viewing by watching online video clips and catch-up TV, choosing what content they get from radio and messaging rather than talking on the phone.
Dolphin, whose previous role as group publishing director saw her working across titles including Cosmopolitan and Esquire, will now focus exclusively on her new position, reporting Hearst Magazines UK’s CEO, Anna Jones.
Cheil Worldwide, the South Korean ad company, has announced it has signed a deal to acquire a “significant initial investment” in iris, the London-based agency network with clients including Samsung, Barclaycard and Adidas.
With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.