More Industry News articles

#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.

The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.

Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.

A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.

The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.

TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.

As usual, Monday night brought a bevy of soap action to keep the teatime masses entertained but dropped the ball when it came to the prime slot with broadcasters seemingly taking a breather after a heavy weekend.

With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.

It is understood the service, likely to be formally announced mid-week, will be called BT Mobile and will only be on offer to the company’s 7.6 million broadband subscribers at launch.

Saturday saw a severe case of rugby fever descend across the nation as BBC One celebrated the culmination of the Six Nations Rugby championship by delivering an entire afternoon of heated action.