Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.
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After dismissing ESTV’s first attempt to reduce the number hours of local programming the new London Live channel must air, a second attempt has succeeded, Ofcom has announced.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
Last night saw the powerful, famous and beautiful gather together in London’s Grosvenor House to heap praise and tacky awards on the normal people of the country in two-hour extravaganza of back patting and self-promotion.
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
Monday night saw ITV unleash a brand new twee regional detective series upon the TV schedule, with 9pm seeing fans of light-hearted murders descend upon Grantchester.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.
As programmatic trading picks up speed, it’s sink or swim for a number of agencies; so which will come out on top in an industry that is evolving at an ever-increasing rate?
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
VIDEO: Advertisers and agencies need to stop fishing in the “cesspools of inventory” if online ad fraud is to be tackled effectively, according to VivaKi’s Marco Bertozzi.