72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
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After last week’s big plot revelations it seems some viewers are struggling with the new direction the Nordic-noir inspired drama was forced to take.
The latest UK advertising forecasts, released today, have been revised downwards, reflecting a more cautious outlook for UK GDP and concerns over the Eurozone in 2015.
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics Show.
Gary Davey, executive VP of programming at Sky Deutschland, will take on an expanded role as managing director of content, with the additional responsibility for Sky’s entertainment, film and news channels in the UK and Ireland.
David Pandit, who has held senior roles at Karmarama, emnos and BBH, will join SMG this week.
Saturday night saw two old karaoke favourites go head-to-head for prime time glory as BBC One rolled out a refreshed series of The Voice UK, while ITV cobbled together Harry Hill’s Stars in their Eyes.
News Corp Australia’s most popular magazine, Sunday Style, has apologised for posting an advertisement for a fashion intern with an image of a young, semi-naked woman on all fours in bed.
Thursday night saw the return of BBC One’s sunny murder drama Death in Paradise which, alongside Midsomer Murders, must surely be the nation’s most popular family-friendly, light-hearted show about violent sociopathic homicide.