More Media Business articles

In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.

UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.

WPP is implementing further measures to control costs during the Covid-19 crisis, as the group’s latest financial update revealed a -3.3% drop in net sales during the first quarter of 2020.

All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.

The gender and ethnic diversity of adland’s agencies has made only “marginal” and “slow” improvements in the last year, according to the latest annual Agency Census from the IPA, while the overall employed base has shrunk.

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.

Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.

Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.

True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.

Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.