Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
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Bauer Media is considering closing, merging or selling 10 of its UK magazines as the “already challenged” titles are hit by the coronavirus pandemic.
Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
Stephen Arnell examines two important media news stories, both of which have a pandemic connection.
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.