Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
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We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.
Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.
The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor