Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.
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Ivor Falvey shares his tips for those who – like him – have started a new job in the middle of a global lockdown.
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.
The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis – and the numbers, as you might imagine, are grim.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.