New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.
Showing 1821-1830 of 7,386
More Media Business articles
Inskin Media has announced four senior promotions within the company, following chief commercial officer Steve Doyle’s discreet exit last month.
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
#timeTo has released the results of an industry-wide study as well as a ‘Code of Conduct’, as it continues to campaign for the eradication of sexual harassment in the workplace.
Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.
Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.
Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.
WPP’s Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to “evolve its planning offer” across the UK.
From Sir Martin Sorrell’s rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.
John Lowery decodes EE’s absurd justification for its price inflation.