Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
Showing 1741-1750 of 7,386
More Media Business articles
We are routinely and rightly exercised by the politics of equality – but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
The retailer’s latest campaign is like an advert for communism, writes John Lowery – fabulous in principle but there are a few associated downsides…
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.
Nike’s latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
Neil Tookey on why Chris Evans’ departure from the BBC to join Virgin – on the back of the defection of BBC veteran Eddie Mair to LBC – is a coup for commercial radio.
Digitas has hired Emma de la Fosse as its new UK chief creative officer, poaching her from rival agency Ogilvy.
Louise Peacocke will be returning to Starcom in her new role as managing partner, following seven years at rival agency MediaCom.