More Media Business articles

Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.

Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.

In the second quarter of 2018, WPP’s like-for-like net sales rose 0.7% – its first quarter of underlying revenue growth since Q1 2017.

Forbes joins from her position as managing director at mobile advertising analytics company Marchex.

WPP has today confirmed Mark Read as its new CEO – here, industry experts share their views.

Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.

British brands are increasingly choosing to expand into English-speaking markets instead of Europe; Rob Watt looks at why

Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.

As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.