S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
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Ad agency Y&R has appointed Katie Lee as its new managing director, the first major hire by CEO Paul Lawson.
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Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.
New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.