Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
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Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
Each agency brand – including Starcom, Zenith and Digitas – will occupy a separate floor, totaling 212,000 square feet.