In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
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The former lead psychologist at Cambridge Analytica tells Mediatel about the culture of working at the scandal-ridden firm, why he believes it was a scapegoat, and how our brains just don’t care enough about data privacy.
Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.
Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.
Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
Ex-WPP boss Sir Martin Sorrell has “strenuously” denied reports made in the press accusing him of allegedly using a company credit card to pay for a prostitute.