It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
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The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.
Unilever’s CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.
2,000+ major brands, media players and emerging disruptors will meet to reaffirm the role of marketing and innovation as the primary drivers of business at MAD//Fest London on 28-29 November, The Old Truman Brewery.
Independent media agency Medialab has announced that Stewart Easterbrook will be joining its board as chairman this month.
Dacre, who has edited one of the UK’s best read and often controversial newspapers since 1992, said he will be retiring just before he turns 70.
In the newly created role Ivey will have full responsibility for the UK business, overseeing its growth and continuing to expand the business across media, analytics and technology.
The initial Murdoch-Disney musings came over a glass of wine – it might now be wise for Disney and Comcast to have a drink together before a bidding war intensifies, writes Raymond Snoddy.
Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden.
Channel 4 and Vice today announced a major new partnership where more than 900 hours of Vice’s long-form content will be available on Channel 4’s on-demand service, All 4.
