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Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…

S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”

TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.

As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.

A new specialist audio media buying and creative agency, Trisonic, has today opened for business.

Lisa Batty, the former marketing director at Time Inc. UK, has launched a new trade marketing consultancy dedicated to creating industry events.

Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.

Ad agency Y&R has appointed Katie Lee as its new managing director, the first major hire by CEO Paul Lawson.

There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.

Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.