Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate, according to the latest IPA Bellwether report.
More Media Business articles
>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.
Daryl Fielding finds a new book about returning to work a searingly honest guide that doesn’t pull its punches.
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…
Bower will work alongside Saatchi & Saatchi’s David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
In a note to staff, worldwide CEO John Seifert said he had reviewed “serious” complaints made against Meng, who has been with the WPP firm since 1999.
Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…
