The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
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Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
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Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
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Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.