The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.
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Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.
Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.
There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers…and TV.