Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
More Media Business articles
Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.
EBX, the new digital ad sales partnership between four major European broadcasters, has hired Clear Channel’s Damon Westbury as commercial director.
The broadcaster beat expectations for 4%, with pre-tax profit growing to £864m from £803m for the year end to June.
Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson
It’s sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.
Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
