The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
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Following DMG Media’s unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
In this week’s Media and Marketing Podcast, host John Reynolds sits down with Dennis Publishing CEO James Tye following last week’s news that the company will be sold to private equit company Exponent.
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
The “Creative Agency of the Future” global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.
